Speedo Swimming

Forget About Laps Introducing Speedo Fit Water Training

Forget About Laps Introducing Speedo Fit Water Training

Commentary by Casey Barrett.  
Introducing ‘Speedo Fit’ Water Training… Featuring Lochte, Missy, Cullen… and Mr. Laird Hamilton

It’s not often that Ryan Lochte, Missy Franklin, and Cullen Jones are overshadowed when they’re standing around a pool. They’re three of the most recognizable faces in the world of swimming, and on Tuesday morning in New York City the trio was serving as ambassadors for Speedo’s latest initiative. Their sponsor is launching Speedo Fit – think of it as cross training in the pool. Complete with running shoes, compression shorts, and an assortment of exercises familiar to dry land workouts, but seldom executed underwater.

It’s an interesting though less than revolutionary concept. (Water aerobics, aqua spinning, underwater hockey, they’ve all been ‘things’ for awhile now…) And that’s just what the event’s main attraction was quick to point out. “The first underwater cross training was introduced by the Polynesians a couple thousand years ago,” he said. His name is Laird Hamilton, aka world’s greatest Waterman – and with all due respect to Kelly Slater, the most recognizable surfer on earth.

Lochte, Missy, and Cullen might be superstar bold-faced names in the Olympic orbit, but Laird has transcended all those pool-bound glories. Seeing him speak to the assembled 60+ media, with the Speedo stable looking on, was a bit like watching Michael Jordan showing up at March Madness. Sure, the players on the court are riveting in their own right, but we’re talking single-name icon here.

View full post on swimmingworldmagazine

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