Swimming

Inside The Making Of The Adidas ADIZERO XVI Technical Swim Suit

Adidas officially put their swim hat back in the Olympic rings with the launch of their new technical line of competitive swimwear products called ADIZERO XVI on Wednesday, November 18, 2015 in Munich, Germany.

Adidas fell out of the market after 2009 when FINA banned existing technical suits and redefined the boundaries that swimwear manufactures could produce competitive swimwear.

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Adidas was the first to introduce the full body suit with rubberized material, compression and zipper technology. Ian Thorpe introduced the suit to the world in 1997 and wore it at the 2000 Olympics in Sydney, Australia where he won 3 gold and 2 silver medals.

View full post on swimmingworldmagazine

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