In our final episode about Adidas entering the competitive swimming market, Adidas Senior Director of Heartbeat and Olympic Sports, Jim Latham, sat down with Swimming World Magazine Publisher, Brent Rutemiller, while in Munich, Germany to talk about the athletes that represents Adidas.
Latham spoke about the qualities that Adidas looks at when agreeing to sponsor an athlete:
Latham went on to explain why performance is number one, but with an emphasis on the potential to be an elite athlete. Equally important is the attitude, behavior and the markets that the athlete represents.
Watch this episode of the Morning Swim Show
View full post on swimmingworldmagazine
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