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In a list headlined by Steph Curry of the Golden State Warriors, Missy Franklin (9) and Katie Ledecky (15) each were featured within the top 15 of the 50 Most Marketable Sports Stars by SportsPro.
That’s a slight drop for Franklin, who is down from #4 in 2015. However, SportsPro states that Franklin is the most likely U.S. Olympian to move into more marketable opportunities beyond the 2106 Rio Olympics due to her “media-friendly image.”
Ledecky, who is still maintaining her amateur status, made a huge entry to the list at #15. Â The article states that Ledecky has foregone between $3-5 million in endorsement opportunities thus far.
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