Joining a trend growing quickly among sports leagues and teams but less prevalent among retailers, SwimOutlet.com has officially launched on Snapchat in time for the exciting 2016 Olympic year under the username “SwimOutlet.†SwimOutlet’s Snapchat will feature athletes, performance and lifestyle swim products, contests, updates from SwimOutlet.com headquarters and event coverage throughout the coming year.
“This is a great opportunity to bring our large, swim-crazed audience even closer to the swim action and the great aquatics athletes and personalities in the U.S. over the next year,†says Alexander Sienkiewicz, CMO at SwimOutlet.com. “Millennials are such an important and engaging customer-base for us and this represents one of the best channels to communicate regularly with this audience.â€
Photo Courtesy: Swimoutlet.com
SwimOutlet.com’s Snapchat had an informal launch in late November when it featured gold medalist Tyler Clary marching in his local Thanksgiving Day parade, and also featured snaps of top gift ideas from SwimOutlet.com buyers during the peak holiday shopping days on Black Friday and Cyber Monday. Other athletes scheduled to take over SwimOutlet.com’s Snapchat over the next year include Clary, Matt Grevers, Connor Jaeger, Cammile Adams, Haley Anderson, Arianna Vanderpool-Wallace and water polo star Tony Azevedo.
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