COLORADO SPRINGS, Colo. – Leading up to swimming’s biggest summer events, SwimToday invites athletes, families and fans around the nation to learn more about the sport of swimming, find a team and show their support for the U.S. swim team through its latest campaign – #SwimUnited.
This serves as the second phase of SwimToday, following a collaboration with Disney•Pixar’s “Finding Dory†to encourage families around the country to not only find Dory, but to “Just Keep Swimming†by finding a swim team through the SwimToday program. SwimToday is a collaboration of 10 industry partners created to show non-swimmers and their families why swimming is the #FunnestSport and provide an invitation to join in.
In addition to encouraging user-generated social media content with the #SwimUnited hashtag, SwimToday.org will host a video hub with fun compilations that feature home videos of National Team athletes such as Missy Franklin and Ryan Lochte as age group swimmers, plus other fun videos on why they enjoy the sport and picked swimming over other team sports.
A series of artwork combines creative Americana taglines with images of National Team athletes alongside age group swimmers. Some of the patriotic mantras include:
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