COLORADO SPRINGS, Colo. – Combining the timing of the theatrical release of “Finding Dory†with the biggest swimming summer in four years, USA Swimming is joining forces with Disney and Pixar to encourage families around the country to not only find Dory, but to find a swim team through the SwimToday program.
The collaboration will be the centerpiece of the SwimToday campaign’s first phase, where 10 industry partners band together to show non-swimmers and their parents why swimming is the#FunnestSport and provide an invitation to join in.
“As everyone knows, Dory’s best advice to those in a tough spot is to, ‘Just keep swimming,’ making a partnership with USA Swimming ideal for ‘Finding Dory’,†said Producer of “Finding Dory†Lindsey Collins. “We are all truly honored that the organization has made this relationship possible, and we wish them much luck at the Olympics this summer.â€
A “Finding Dory†ad will be in the commemorative Olympic preview edition of Splash Magazine that is delivered to nearly 300,000 USA Swimming member homes. Other elements include an advanced screening of “Finding Dory†for U.S. National Team members in conjunction with the Arena Pro Swim Series in Santa Clara, cross promotion on Disney, Swim Today and USA Swimming social media channels and group sales opportunities for USA Swimming teams and SwimToday partners.
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